A new study shows the power of this multi-sensory pairing

Can the flowers on your table influence the taste of your wine?
A new study out in the International Journal of Gastronomy and Food Science looks into the complex interplay of our senses – "the effect of crossmodal correspondence on perception".
The small study suggests that the color palette and composition of a floral design present during a wine tasting can enhance the perception of the wine’s 'delicacy' or 'robustness'.
In a word:
Cool, pale colors = delicate
Warm, saturated colors = robust
You can access the study abstract here.
This opens up so many creative possibilities for wineries, fine dining, event design, and wine retailers.
Put these findings to use with floral packages for wine businesses
So how can this help beverage shops, dining, and hospitality businesses?
Investing in strategically designed floral accents will not only enhance your customers' experience in the moment. Flowers also create an elevated social media "moment" that pays dividends long after the day of.
In Connecticut and Western Massachusetts, I offer several different floral design packages tailored just for wine-adjacent small businesses.
Whether you are looking for a one-off focal point arrangement for a special event, weekly table flowers, or grab-n-go bouquets for retail, I can offer you options that reflect the seasonal ingredients you feature in your products.
Hosting at home? Let's create a bespoke centerpiece to top off your table. Start here!

Hat tip to Blooming Haus, London florists
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